Tag Archives: freelancing

What I’ve been reading online

25 Feb

Oof. What busy times I’ve seen since my last post! On Friday I left on a last-minute trip to visit my parents in Ontario, returning on Monday to a busy workload. While I was at my parents’, I did unearth some . . . interesting material from my writerly past that I have planned for a blog post once I can sit down and prepare it. In the meantime, here are some good things other people have written recently:

What education is needed to become a copywriter?

17 Feb

The post title comes from a question I came across on LinkedIn a few months ago, and it’s been knocking around in my head ever since. I suppose the only way to really answer this question is subjectively. There isn’t, as far as I know (and if there is, I bet I’m in trouble), a governing body for copywriters that calls us to a copywriting bar or something.

So. What education is needed to become a copywriter? My subjective answer is: absolutely none. And here is why I say this: I am a copywriter and I have no education.

Well, not no education. I did graduate high school, but that’s about it. I know now that I can hold some out-of-date opinions about how to move through the world. This was evidenced when, upon graduating high school, I decided it would be more logical to spend my post-high school years in the working world. I would enter at the lowest level and work my way up, just like in the wholesome ’50s! At the time, I dreamed of working in publishing. I sent my wee resume along to every publisher in Toronto, with a cheeky letter saying, essentially, “I love books and will sweep floors if I have to.” I was surprised at the time that nobody took me up on this too-good-to-miss offer.

I ended up working in restaurants, pursuing web and magazine writing opportunities as they arose in my free time. As always, I read a lot and wrote as much as I could, getting used to adapting my voice and tone to the subject matter. After a few years I moved to Calgary and began working office jobs, including my first marketing & communications job, which I held for five years. The rest, if I may be cheesy, is history.

Now, I’m not advocating shunning post-secondary education in the least. In fact, by rights I shouldn’t have even got that job I just mentioned – the posting called for someone with a BA. It was just luck that they overlooked that. I’m merely saying that, with copywriting, all you really need to succeed is a good grasp of spelling and grammar and a way with words. I have those things naturally (tooting my own horn, yes). I like to think that early employers took a chance on me because they liked my writing (I still hold the record for best speller at the aforementioned marketing & communications job), and sensed how much I love writing.  As a freelance copywriter, I’ve not had a single prospective client ask about my education. They only care about how awesome I can make their project sound. In the end, experience spoke louder for me than any degree I could get.

What do you think? Is higher education necessary to become a copywriter?

(Image courtesy of stock.xchng user tsunei.)

I love you, Doris Lessing

8 Feb

A few posts ago, I mentioned how I used to always confuse Mavis Gallant with Doris Lessing. I learned my lesson once and for all after I accidentally bought a copy of the first volume of Lessing’s autobiography. I’d picked it up from a discount book store in St. Jacob’s, Ontario, when visiting my parents. At first I was very excited about it, because I was confused, thinking Mavis Gallant. I didn’t realize my mixup until I returned home and started reading.

I decided to continue once I realized my mistake. I was disheartened at the beginning because it started out so confusingly, Lessing listing her grandparents and talking about them in a way that was hard to follow. I almost gave up, especially since the book was volume one of two and not at all short. But, happily, it got loads better. There wasn’t really a structure to the autobiography. I mean, yes, she does tell her story chronologically, but she digresses into stories and memories that might not have to do with the “plot,” at least not obviously. And she does this in such a compelling way; her stories are so interesting and her tone is so engaging. She was born in Iran and grew up in Zimbabwe, the daughter of British parents who were farming in “the colonies,” and was also a Communist. Though she seemed to like living there (even if her childhood wasn’t perfect), she has a pretty realistic view of this time in history; she leans towards the side of “this was a kind of ridiculous time and I tried to change it in my own way.” Also, I love when people branch off into side stories, especially elderly people who often have a lot of great stories.

Anyway, I read the book eagerly and am now reading the second volume, starting after she leaves Zimbabwe for England with her young son. She writes about her writing process and I thought it’d be useful to share. She writes:

Impossible to describe a writer’s life, for the real part of it cannot be written down. How did my day go in those early days in London, in Church Street? I woke at five, when the child did. He came into my bed, and I told or read him stories or rhymes. We got dressed, he ate, and then I took him to the school up the street . . . I shopped a little, and then my real day began. The feverish need to get this or that done . . . had to be subdued to the flat, dull state one needs to write in . . .

And now, on the little table that has been cleared of breakfast things, replaced by scattered sheets of paper, is the typewriter, waiting for me. Work begins. I do not sit down but wander around the room. I think on my feet . . . I find myself in the chair by the machine. I write a sentence . . . will it stand? But never mind, look at it later, just get on with it, get the flow started. And so it goes on. I walk and I prowl, my hands busy with this and that . . . I walk, I write. If the telephone rings I try to answer it without breaking the concentration. And so it goes on, all day, until it is time to fetch the child from school or until he arrives at the door . . .

So that’s the outline of a day. But nowhere in it is there the truth of the process of writing. I fall back on that useful word ‘wool-gathering.’ And this goes on when you are shopping, cooking, anything. You are reading but find the book has lowered itself: you are wool-gathering. The creative dark. Incommunicable.

She then goes on to recount how different publishing was back then, in the ’50s, how there used to be a close relationship between writer and publisher/editor, and books were sometimes published even though they wouldn’t make any money – just because they were good. Thoroughly depressing. This is why I like small/independent publishing. For the love! Or any other, less cheesy, phrase you’d like to substitute.

Anyway, this was long but I hope it was interesting. Personally, I can’t get enough of reading about the writing/creative process!

What’s on your writing desk?

29 Jan

A few days ago, Anne Wayman wrote a blog post listing what was on her writing desk. I thought I’d respond with a post of my own, though I’m afraid my list isn’t as exciting as hers. We do have an office, but I actually do most of my work in the living room – better light. As such, my “writing desk” here will really be “coffee table.”

  • My laptop support thing. I have no idea what these are actually called, but it’s pillowy underneath with a flat surface on top. It sits on my lap and my laptop sits on top of it. Good for when my laptop gets warm from the intensity of my writing (or something).
  • An empty mug of tea. A friend of mine brought it back from the UK and it’s oversized and lovely.
  • A copy of Why Do We Say It?, a book given to me by a fellow word-liker friend. He and I used to sit next to each other at work, and almost every day we would come across some phrase everyone takes for granted, like “flash in the pan” and wonder how it entered our lexicon. We also used to proofread junk faxes our office received, which often had hilarious grammatical errors. Oh, good times indeed! I’m reading it again to harvest the best ones for a blog post.
  • The second volume of Doris Lessing’s autobiography – blog post coming about that too.
  • My cell phone, battery low.
  • A notebook and pen. I bought this notebook to prove to myself once and for all that I don’t like perfect-bound notebooks. I still don’t, but I will power through.
  • An Xbox 360 controller for when it’s time to take a break!

My favourite blog posts of 2009

31 Dec

Yup, this is another end-of-2009 blog post!

A paid-for URL, a few redesigns and some hilarious spam – this blog’s seen a lot in 2009! I took a quick look back at some of my earlier posts and thought I’d share some of my personal highlights from Wordscience. Here are the blog posts I liked the most in 2009:

Oh, this one’s not a post of mine, but I kind of wish it was, given my Spelling Thing: Ten Words You Need to Stop Misspelling from The Oatmeal.

I hope everyone has/is having a great New Year’s Eve!

(Photo from stock.xchng user Staszkinse)

Out with the old, etc.

22 Dec

Last year, I worked at a job where Christmas was A Big Deal – the biggest deal of the whole year, in fact. I spent much of December traveling, working late and eating poorly. Surprising no-one, I was more stressed out than I’d ever been in my life. I was overworked, spread too thin and highly unfulfilled.

In 2009, I started freelancing full-time. I’d been a freelance writer for several years, but always when I had time left over after my day job. I was always afraid to commit full time to freelance writing. I loved it, I was great at it, but there were always excuses – primarily money-related.

One day this year, my husband and I were walking to our respective jobs. We were almost at the street where we would part ways and I was talking about how the thought of turning down that street was tying my stomach into knots. It wasn’t a new topic of conversation. In fact, it was so frequent it was bordering on annoying for the both of us. Except on this day, instead of listening and trying to calm me down, my husband told me that my happiness was worth more to him than the salary I was working too hard for every day. He told me he would support me if I wanted to try freelancing full-time.

In the days that followed, we worked out budgets and discussed my plans. I revamped my existing website and got started. I was lucky enough to find a few clients pretty quickly, and they were great clients. I got to work with them on projects they were passionate about, projects they were starting to help others. One of these clients even offered me a part-time writing job. That was not only a source of steady income, but made me feel pretty good about the quality of work I’d done for them.

Don’t get me wrong, it wasn’t all smooth sailing – I got stiffed on a $30 invoice, for instance – but it’s been worth it. This year, I finally got to do something I’ve always wanted to do but didn’t believe possible.

I’m excited about 2010. I’ve been discovering what I’m good at and what I’d rather not do. I’m making plans for the next year. Nothing earth-shattering, but it does involve a site revamp, because I can spend many happy hours looking at Wordpress templates. I plan to have that done as early in January as possible and I’m excited!

Here are a couple of other year-end posts I’ve been reading:

What are you planning for 2010?