A few days ago, I finally got around to changing the focus of my freelancing business. I went from general freelance writer/editor/blogger/anything to do with words person to a freelance book/manuscript/web content editor. Only. I don’t do anything else.
It was something I had been turning over in my mind for several months, but getting stranded in Europe by volcanic ash and then a cross-country move prevented me from acting on it. After that, it was fear.
Yes, even though the idea had been growing in my mind and generating sparkles and rainbows and all kinds of other good things signifying its wonderfulness, I was afraid to actually do it.
Then, I got a haircut.
It was the first time I’d done so since I moved here, so the stylist and I had the standard getting-to-know-you conversation. She asked me what I did for a living. I told her,
“I’m a freelance writer and editor.”
Then, she said,
“Oh. So what do you do, exactly?”
After I spent five minutes explaining what I did, I realized that it was confusing. How can I expect to be awesome at something I can’t even succinctly explain?
That hair appointment made me realize, more than ever, that I had to focus. I had to specialize. I had to take my favourite parts of my business – the ones I was the best at – and do nothing else. Easily managed job description = easily managed job.
Then, a randomly-found blog post gave me validation.
I don’t even remember how I found it, but the other day I stumbled upon a blog post called Copycats & lessons we can learn. I had it open in my browser for several hours and I read it a couple of times. The video, a TED lecture about the lack of copyright in the fashion industry, was interesting, but what I really liked was the blogger’s commentary. This part, in particular, stuck with me:
What does this mean to you? Artists, illustrators, and designers can now freely do what they please and practice what they do best. They can now search and target their specific audience instead of trying hard to fit into a particular mold. And with it comes the work: your ability to challenge, innovate and make new things. And if you have your own business, you have to keep things fresh for your audience.
Now, I’m not saying being a generalist is a bad thing. In fact, it can be the perfect thing depending on your career goals and personality. But for me, focusing my freelancing business on three key areas was the best thing for me and I’m happy I finally did it!