The post title comes from a question I came across on LinkedIn a few months ago, and it’s been knocking around in my head ever since. I suppose the only way to really answer this question is subjectively. There isn’t, as far as I know (and if there is, I bet I’m in trouble), a governing body for copywriters that calls us to a copywriting bar or something.
So. What education is needed to become a copywriter? My subjective answer is: absolutely none. And here is why I say this: I am a copywriter and I have no education.
Well, not no education. I did graduate high school, but that’s about it. I know now that I can hold some out-of-date opinions about how to move through the world. This was evidenced when, upon graduating high school, I decided it would be more logical to spend my post-high school years in the working world. I would enter at the lowest level and work my way up, just like in the wholesome ’50s! At the time, I dreamed of working in publishing. I sent my wee resume along to every publisher in Toronto, with a cheeky letter saying, essentially, “I love books and will sweep floors if I have to.” I was surprised at the time that nobody took me up on this too-good-to-miss offer.
I ended up working in restaurants, pursuing web and magazine writing opportunities as they arose in my free time. As always, I read a lot and wrote as much as I could, getting used to adapting my voice and tone to the subject matter. After a few years I moved to Calgary and began working office jobs, including my first marketing & communications job, which I held for five years. The rest, if I may be cheesy, is history.
Now, I’m not advocating shunning post-secondary education in the least. In fact, by rights I shouldn’t have even got that job I just mentioned – the posting called for someone with a BA. It was just luck that they overlooked that. I’m merely saying that, with copywriting, all you really need to succeed is a good grasp of spelling and grammar and a way with words. I have those things naturally (tooting my own horn, yes). I like to think that early employers took a chance on me because they liked my writing (I still hold the record for best speller at the aforementioned marketing & communications job), and sensed how much I love writing. As a freelance copywriter, I’ve not had a single prospective client ask about my education. They only care about how awesome I can make their project sound. In the end, experience spoke louder for me than any degree I could get.
What do you think? Is higher education necessary to become a copywriter?
(Image courtesy of stock.xchng user tsunei.)