How often do you update your writing portfolio?
So you’ve taken the time to choose your best writing samples, designed a fancy portfolio page and merrily directed prospective clients to it. But how often do you review that page yourself. Is it worth it?
In my opinion, it’s very much worth it! If your portfolio page is the first thing your future clients see of your work, you need to be sure it’s representative of what you do.
In getting this newly-designed site ready, I reviewed my portfolio page for the first time since I created it. It was mostly relevant, with links to favourite articles of mine I’d written for various websites and blog networks. What I did notice, however, was a link to a book review I wrote for a local weekly in 2006. Not very web-writery of me, right? I mean, yes, the review is online but it’s not web writing. For that reason, I decided to take it down. I don’t really review books (in fact, I quite dislike it) and I don’t believe it does much to show prospective clients my strengths.
While I was at it, I added a few more links to Suite 101 articles I’d written. I chose ones I felt were my strongest and showed a range of what I could do. I figured that alone was a good enough reason to break my self-imposed Only Link to Three Articles rule.
By doing those two things, I hope I have focused my portfolio page and made it more relevant and representative of my work.
What do you think? How often do you think auditing your portfolio page is necessary?
Category: Freelance Writing, Writing Tips