Chances are good you’ve heard about Twitter, if you’re not on it already. Chances are probably through the roof that you’ve also heard how good of a social networking tool Twitter is. If you’re like me, you know you have to market yourself but don’t want to come across as heavy-handed. Here are some pain-free ways writers can use Twitter to promote themselves.
Follow other writers
Don’t hesitate to follow writers you admire just because you don’t know them personally – this is a great chance to get to know them! Twitter is a very direct way to connect with them, so dialogues you have there can go a long way. You never know what a Twitter connection can lead to!
Find out the latest news and discover job leads
I’ve been privy to job leads, contests, book giveaways and advance notice of literary events simply because I follow the right people on Twitter. And by the right” people, I only mean publishers and writers I’m interested in. A lot of people will fill their Twitter followers in on job leads, news and events before they, for example, send out a news release or post about it on their websites. After all, it’s quicker and the feedback is immediate!
Find story or article ideas
Think about it – Twitter is all about instant gratification. So if you’re stuck on a story idea, head to Twitter! With how few words people have at their disposal, you can often stumble upon some great phrases or conversations that can lead to a story or article idea.
Tweet when good news happens
Though I admit I do struggle with this one, don’t be afraid to tweet when something cool happens in your writing life. If you’ve got other writers following you this is a great chance to network that is so unlike the networking you probably hate. And don’t worry, it’s not over-promotional if you balance it out with more everyday tweets. (Hm. Maybe I struggle with this one because I actually can’t stand the Twitter-lingo phase “tweet”?)
Use Twitter to drive traffic to your website
If you blog or have simply added something to your website, make Twitter your next stop. Ultimately, your website is your biggest marketing tool, so try to make the two work together as much as possible. Newbie Tip: Use a URL shortening website to cut down on the lengh of your characters. I like bit.ly, personally – fewer characters than tinyurl.com.
Oh, and if you wanted to follow me on Twitter, I’m @WordscienceBlog!